Hi, I’m Ellie,the founder of Pink Aura Skincare.

Pink Aura Skincare was born from a journey of self-discovery, healing, and resilience. For years, I struggled to find self-love, facing the shadows of trauma that left me feeling disconnected from my own worth. In a world that often tells us to look outward for validation, I embarked on an inward journey to rediscover my strength, beauty, and purpose.

Through this journey, I realized that true beauty radiates from within—and that the rituals we create for ourselves can nurture our mind, body, and soul. As I began learning to love myself, I became passionate about creating skincare that could help me feel whole, protected, and cherished. I taught myself to craft natural, vegan skincare, choosing each ingredient with care to empower and uplift. These weren’t just products; they were a form of self-care, a way to connect with myself and honor my journey.

Pink Aura Skincare is the result of that journey. Every product we create is made with love and intention, designed to help you reconnect with your natural beauty and feel empowered. I know firsthand how powerful self-care can be in transforming how we see ourselves, and my hope is to help others feel their best and step into their highest selves.

Whether you’re starting your own path to self-love or deepening it, Pink Aura Skincare is here to nourish you every step of the way, bringing you skincare that heals from the inside out and celebrates the unique light that you are.

At Pink Aura Skincare, our products are handcrafted in small batches with love and intention. Each formulation is designed to nourish your skin, uplift your spirit, and boost your mental well-being through self-care rituals that promote inner peace and confidence.

While the Self-Love Lip Butter was born from my personal struggles with dry lips, Pink Aura Skincare offers a collection of products crafted to empower and support you—mentally and physically—on your skincare journey. We believe skincare should not only enhance your skin but also boost your mood, confidence, and mental health.

Our products are made with natural ingredients, and we’re committed to continuously improving our sourcing practices.

Pink Aura Skincare is a movement toward self-love, inner radiance, and glowing confidence. Join us in embracing your beauty, both inside and out, and glow up along the way

At Pink Aura Skincare, we believe in empowering individuals to feel their best inside and out. That’s why we are proud to partner with Refuge, providing free self-care boxes to women who have experienced domestic violence. It’s our way of spreading love, hope, and healing to those who need it most.